Order Bump: Meaning and How It Works
An order bump is an additional offer that appears directly on the checkout page and can be added to the order with a single click. It is usually an inexpensive, complementary product. Since the purchase is already being finalized, an order bump increases the average order value without interrupting the process.
At a Glance
- An "order bump" is an additional offer that appears directly at checkout and can be added with a single click. These are typically low-cost, complementary products to the main purchase.
- The goal is to increase the average order value without disrupting the process.
- Vendors cite a 20 to 40 percent increase in average order value as a typical result.
- Order bump, upsell, and downsell are related but distinct types of offers.
How does an "order bump" work?
An "order bump" appears on the payment page, usually as a checkbox just before the purchase is completed. If customers check the box, the additional product is added to their order along with the main product.
What is the difference between an order bump, an upsell, and a downsell?
Order bumps, upsells, and downsells differ primarily in the timing of the offer and in their purpose.
Offer Type
Date and Time
Intent
Order Bump
on the payment page, before completing the purchase
A small, supplementary add-on offer (also known as a "bump offer") to increase the shopping cart total
Upsell
instead of the actual product
sell a higher-quality product
Downsell
after an offer was rejected
a more affordable alternative offer to avoid losing customers entirely
Real-World Example of Order Bumps
Deniz sells an online course for 149 euros. On the payment page, he offers a related collection of templates for 19 euros, which customers can select by checking a box. About one-third of buyers check the box. His average order value increases noticeably without him having to change the checkout process or attract new customers.
Common Misconceptions
- "The more order bumps, the higher the revenue." In most cases, exactly one well-matched add-on offer yields the best results. Multiple offers distract from the purchase decision.
- “An order bump has to be an expensive product.” On the contrary. Affordable, complementary offers are more likely to be purchased on a whim.
- "An order bump is an upsell" Usually not—it’s an additional offer. An upsell is always a higher-value alternative. On platforms, this feature is usually technically referred to as an “order bump,” but it can represent additional offers, upsells, or downsells.
ablefy classification
In ablefy, you can set up order bumps directly at checkout and link them to a product. In addition to order bumps, other conversion-boosting elements such as upsells and downsells are available. The Checkout page on ablefy provides an overview.
Frequently Asked Questions About Order Bumps
What is a bump offer?
Another name for the "order bump," which is the additional offer on the checkout page.
What is the difference between an order bump and cross-selling?
An "order bump" appears right at the final step of the ordering process and is accepted with a single click. Cross-selling is a general term for additional offers that can appear at many points in the process, not just at checkout.
Can an order bump still be added after the purchase?
No. The Order Bump is part of the ongoing checkout process and is accepted before the purchase is finalized. After that, it would be a separate offer.
