Marketing

Have you finished your online Advent calendar yet?

Every November, various online Advent calendars appear on the market, either free of charge or for a fee.

And just in time for December 1st, the joy begins: every day a new door opens or an email is sent with exciting content from the booked Advent calendar. Many of these are aimed not only at private individuals but also at entrepreneurs.

Have you finished your online Advent calendar yet?

Or have you never heard of it and are wondering why it should be relevant for your online business? Then get information and inspiration from this article.

Why an online advent calendar can be relevant for your online business

With your online Advent calendar, you can often reach more people than usual in the run-up to Christmas or Advent - especially if it's free.

This then becomes a lead magnet that flushes new leads into your email list. This is a fun way to stay in your customers' minds with daily emails.

Here you can generate attention for your brand and your online business and build trust with exciting content such as

Videos
Texts
Workbooks, checklists, ebooks
Audios or also
small competitions.

You can also use the content to promote other products or offer a voucher code for your next launch .

However, paid online advent calendars are also a good way to increase your sales and provide your leads or customers with great content.

Who uses online advent calendars?

There is a growing community of fans of online advent calendars whoeagerly await the release of new calendars with exciting contentevery year.

These are published by larger companies as well as online entrepreneurs such as creators, coaches, SEO or marketing specialists, trainers and experts from various industries.

In her webinar, Ulrike Anderwald reports on very successful online Advent calendars with up to 130,000 bookings.

Get inspiration from other online advent calendars and themes

Here are two sources of inspiration for you from our online Advent calendar webinar (see below).

Advent calendar queen Ulrike Anderwald has compiled an overview of various online Advent calendars.

➡️ https://www.blau-pause.at/online-adventskalender-mit-gewinnspiel/

And Steffanie Schmid even publishes her own magazine every year with just online advent calendars and an introduction to the makers.

➡️ https://www.magazinschmide.de/anders-magazin-uebersicht-sondermagazine. Note: The magazine for this year will be published on 16.11.2025.

How do you create your online Advent calendar?

There are various ways to do this. Here are a few examples:

Email series with which you send an email with the content every day.
Embedding a "door tool" in your website. There you select a presentation for your calendar and receive an online Advent calendar with 24 doors.
Online Course with automatic activation / blocking of content.
With ablefy, you can store your content in the online course and set how long it should be visible.
From the Pro plan onwards, you can also use the course overview to create a calendar feeling with little doors.
Here you can also first offer a free online course as an advent calendar, e.g. with time-limited activation of the individual days and duplicate this and activate the pages for a longer period of time and offer this as an upsell for an attractive price.