Kathy Ursinus lives on Fuerteventura and has been successfully selling design templates for Instagram since January 2020. We asked Kathy how she built up her online business step by step with ablefy, what challenges she faced at the beginning and what she plans to do next for her business. She also reveals her top 5 tips for digital entrepreneurs!
Beach, palm trees, sea... If you follow Kathy on Instagram, you'll quickly notice that she's living her dream. But that wasn't always the case. Before Kathy ventured into self-employment, she worked in Germany for several years as a management consultant and investment banker. There, however, she always had the feeling that she had not arrived.
"Especially when creating the online course, I also had a lot of ideas and details that I wanted to implement, such as the integration of the templates or a nice customer area."
Kathy Usrinus
With ablefy as an all-in-one platform, she was able to clarify all essential requirements such as payment processing, product creation or customer access directly. Furthermore, the page builder gave her the opportunity to create the first online course exactly according to her design ideas, with little time expenditure and without having to have any technical knowledge.
Sales doubled in one week
Kathy's knowledge of Instagram marketing is in high demand. But there are only 24 hours in a day. In addition to the 1:1 coaching sessions, Kathy created another source of income that was not linked to her working hours by selling her online course via ablefy.
The online course DESIGN-KITs generated as much revenue in one week as Kathy's coaching sessions generated in the whole year!
And that's not the end of it. Next, she plans to cover other channels outside of Instagram, because "beautiful design is important everywhere, for example in online course creation with ablefy."
Kathy's Top 5 Tips for Starting Your Digital Business
We asked Kathy for advice for digital entrepreneurs. These are her top 5 tips:
Tip #1
Even though everyone always says you have to build a big community before you can sell, I see it a little differently. Yes, a community is important, but in my experience, online products amplify the community, so don't wait too long to do so.
Tip #2
Listen to your community. Ask what your followers want and how you can help them. Then develop your products accordingly.
Tip #3
Stay true to yourself. Your community will notice if you are pretending and acting against your beliefs for marketing etc. Look for partners like ablefy who enable you to create and sell your products according to your ideas.
Tip #4
Take regular time off. Hard work is good and important, but breaks are just as important. Successful online products make this much easier for you, because they bring in money even when you're not working.
Tip #5
If you plan something or have an idea: Just do it, it could be good.
