Finding new customers is not always easy. However, it is even more difficult to keep these customers in the long term. One lever at your disposal: create and customize a thank you page. This is the page that your customers land on directly after making a purchase. Because if you want your customers to remain loyal to you and buy from you more than once, the entire purchasing process has to be convincing.
So if you want stronger customer loyalty, more upsells and new followers, then you should do without 0-8-15 confirmations and read on! We have provided you with best practices and ideas for your personalized thank you page. With these suggestions, you can create an after-sales experience that will be remembered.
Creating individual thank you pages - why go to all this trouble?
The thank you page is a small part of the typical purchase process and is therefore often underestimated or even forgotten. This is because this page receives more attention than almost any other - it shows whether a purchase was really successful and all the details are correct. The importance of this confirmation page becomes even more apparent when you take a closer look at the classic purchase process:
- Your customer is looking for information - about you, your product and your company. The more expensive your product, the more intensively a customer is engaged here.
- Once all the information is available, the customer makes a purchase decision. They have decided that your online course, your advice, your e-book will help them in their current situation.
- The customer orders and pays. If this process is particularly simple, it will be remembered positively. The anticipation of the product increases and the commitment to your company is particularly high here.
- The product is provided by e-mail or download and your customer can access it.
- Your customer uses the product.
The thank you page appears directly after payment and thus forms the transition to delivery. As already described, this page receives a lot of attention. At the same time, this is where the anticipation and hype for the product is at its greatest. And this is where the super power of this page comes into play: you should use this good feeling, this high level of engagement that exists immediately after the purchase, to achieve your business goals. Show your new customers more about you. Try to make them more loyal to you. Maybe you can even upsell them? You can achieve all of this if you put in a little effort and create a customized success page.
What information belongs on a thank you page?
The thank you page serves to give the customer security and certainty that the order was successful. Therefore, a summary of the order should not be missing: Details of the buyer, product purchased, price and invoice. Ideally, you should also include delivery information. This is the standard.
If you want to create a customized thank you page, you can get really creative: Place videos, promote your newsletter or social media profiles or offer your customers other suitable products - there are no limits to you and your marketing goals!
Important: You should decide on one goal and not include ten different topic blocks on the success page. Otherwise you will confuse your customers and, in case of doubt, not achieve any of your goals.
Once again at a glance: This information belongs on a good thank you page:
- Order details: buyer details, product purchased, price
- Information on the invoice or download option
- Delivery information
- Depending on your individual marketing goals: Newsletter registration, social media profiles, thank you video, information on events, product presentation, etc.
Inspiration for your first success page
Idea 1: Confirm purchase decision
As I said, thank you pages convey a feeling of security - everything went smoothly! You can reinforce this feeling and thus increase trust in you and your company even more. At the same time, this approach increases customer loyalty and heightens anticipation. Use one or more of the following content elements:
- Information on how to proceed: you will find an e-mail, book your appointment, I will call you...
- Congratulations on the product purchase, about the wording: Great, I look forward to seeing you!
- Thank you video - this is particularly useful if you like working with videos or if you have sold a product in which you work with a lot of media
- Testimonials: emphasize quality, give a good feeling, show advantages
Idea 2: Offer social media channels & other contact options
Of course, you can also use your thank you page to build your reach and stay in contact with customers in the future. After all, once someone has engaged with your product, they may want to stay in touch with you for longer. Blog, Instagram, newsletter - this is the place to do it! It is important that you show the added value. This will boost your reach, your newsletter mailing list and your brand awareness. Include one of these content elements to create a good experience around your thank you page:
- Newsletter registration (don't forget the data protection notice)
- Link to your social media profiles
- Blog link
- Invitation to share in your own profile
Idea 3: Announce further offers
Are you planning a live launch of your products? Are you starting your pre-sale soon? Then use your Success Page to draw attention to it and build interest! You can also build up your sales pipeline at the same time. What should you put on your thank you pages? Information about your planned event and the option to be put on a waiting list!
Idea 4: Signalize services and customer proximity
Does your brand stand for customer proximity, and do you want to show this throughout the entire customer journey? Then use the Success Page and show that you are there for your customers! You can do this simply by providing a contact option. But there are even more ways to increase trust and thus customer loyalty in the long term:
- FAQ / Frequently asked questions about the product or the process
- Contact details, e-mail address, space for feedback and questions
- Invitation to an existing community
Idea 5: Present new products
Anyone who says that your thank you page cannot be used for further sales is wrong. It only depends on which products you show here. Of course, it doesn't leave a good feeling if you include a comparable product at a lower price on the success page after a purchase. However, if you have built up a product ladder, there is nothing to stop you from presenting your premium product. Even if you are working with freebies, it makes sense to show what you are really capable of on the thank you page you have created. This allows you to create upsells and build interest in products from your portfolio that may not be so well known. Alternatively, you can work with order bumps or sales funnels in advance.
- Premium product
- Suitable product recommendations
