ablefy Glossary
Terms related to selling digital products, payment processing, and online courses—explained clearly and simply.
Affiliate Marketing
Affiliate marketing is a system in which partners (affiliates) promote other companies' products or services and receive a commission for each sale they generate.
Checkout
Checkout is the payment process in an online store—that is, the final step from the shopping cart to the completion of the purchase.
Conversion Rate
The conversion rate is the percentage of visitors who perform a desired action, such as making a purchase or signing up.
Drip Content
"Drip content" refers to the staggered release of digital content such as online courses, lessons, or instructional materials.
E-ticketing
E-ticketing refers to the sale, delivery, and management of admission tickets or transit tickets in digital form.
Klarna
Klarna is a Swedish payment service provider best known for its “Buy now, pay later” model.
Small Business Exemption
The Small Business Exemption (Section 19 of the German Value-Added Tax Act) exempts small businesses in Germany from value-added tax.
LMS
LMS, short for “Learning Management System,” refers to a software solution or learning platform used to create, manage, and evaluate digital learning content.
Merchant of Record
A Merchant of Record (MoR) is a legal entity that acts as the seller when a product is sold.
Member Area
A members-only area is a restricted-access section of a website or platform where members can access exclusive content after logging in.
Order Bump
An "order bump" is an additional offer that appears directly on the payment page and can be added to the order with a single click.
OSS (One-Stop-Shop) Process
The One-Stop Shop (OSS) procedure is an EU regulation that allows businesses to report and pay value-added tax (VAT) on cross-border B2C sales to other EU countries through a single point of contact.
PSP
A payment service provider (PSP) is a specialized company that provides online merchants with the technical and contractual infrastructure to integrate various payment methods (such as credit cards, Klarna, and PayPal).
reseller model
A reseller is a company or individual that procures products or services and resells them to end customers or other businesses without making any significant changes.
SEPA direct debit
The SEPA direct debit is a payment method used within the Single Euro Payments Area (SEPA) that allows merchants or service providers to deduct an amount directly from a customer’s account with the customer’s consent.
Tripwire
A tripwire (also known as a “tripwire offer” or “entry-level offer”) is an inexpensive but extremely high-quality product that is offered to prospects immediately after they sign up for a free lead magnet (such as a checklist or an e-book).
Upsell & Downsell
Upselling and downselling are sales strategies used in the sales funnel to specifically increase the average revenue per customer (average order value).
Webhook
A webhook is an automatic notification that one system sends to another as soon as a specific event occurs.
